State of Kid, a hybrid company melding the boutique retail experience with kid’s enrichment classes, is expanding its third location.
Beach). Founded in September 2019 by Alana Radmin Oxfeld and Cheryl Gonzalez, the company saw high demand for its offering during the COVID-19 pandemic, which led to the brand’s rapid expansion.and kids’ enrichment classes. On the class side, we’ve always been this space — from pre-COVID-19, when we drew up the business plan — we’ve wanted to be the equivalent of how boutique fitness was the answer to big-box gyms.
“The children’s shopping experience is very overwhelming for a parent — we always approached our retail as if we were shopping for an adult,” they noted, adding that the company continually integrates its classes into the retail experience through special branded events throughout the year. “We are planning by 2023 to have a store outside of the South Florida area; the plan was always to be all-over the country and are looking at other cities now.”
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