Lockdowns and business disruption due to COVID-19 took a big bite out of Stella McCartney’s business in fiscal 2021.
during the pandemic, with international travel and tourism grinding to a halt, brick-and-mortar stores shutting and expenses piling up.
During the ensuing months, the brand made changes to its distribution, taking e-commerce in-house, and managing the business via its Italian subsidiary, Hers was one of the first brands — under former owner Kering — to undertake an environmental profit-and-loss audit, which sees a company make a detailed measure of its impact on the environment.
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