CEO Carlos Tavares didn’t hold back when addressing the future of electrification at his company, how to get more EVs into driveways—and who should pay.
[which encourages cars and materials sourced in the US]. In any given region, what we sell should be at least 80% sourced in that region. This is for all sorts of reasons, including the environment, logistics, and government regulations. We try to be vertically integrated in the region, and in the US we are far above that 80%. And that means you have to have a sustainable source of raw materials, including in your region. For EVs, this means having enough lithium, nickel, manganese, and copper.
“It’s about creating a new, more tech-oriented automobile industry for future generations, and the decisions we make are not always popular.”can go global, as did the Jeep brand 10 years ago with great success. The potential is very similar. With Ram, there is strong demand and interest, people are buying the American lifestyle, buying the appeal, and buying at a high price.”strategy has been successful. We are in the number one position with Jeep [Wrangler 4xe in 2022].
because the plant is idling; it is not shut down. We are not looking for any specific concession, but if we don’t fix this, then everybody will be in trouble.”“Our job as leaders is to transform the company and ensure regulatory compliance. It’s about creating a new, more tech-oriented automobile industry for future generations, and the decisions we make are not always popular.”
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