Steve Phillips - Forbes Technology Council

Steve Phillips's stories.

COUNCIL POST Despite failure being an intrinsic part of innovation, it’s become paramount to understand what resonates with consumers before products hit the market.

To provide the delightful experiences consumers demand today, marketing needs to be a two-way conversation between your brand and your audience—something third-party cookies haven't and will never allow for.We're moving to a world where creators can become confident, knowing in advance if their creations are likely to succeed and reducing the number of failures because they're continuously learning. That's the promise of the new world of data for creators.

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