‘Stranger Things’ vs. ‘Squid Game’ Epic Battle Hints at Another Netflix Subscriber Loss
Digging in deeper only reveals more asterisks to attach to “Stranger Things.” Season 4 actually had double the window “Squid Game” had to rack up viewing time, thanks to its staggered release strategy. “Volume 1,” released on May 27 and consisting of the season’s first seven episodes, had 28 days of streaming counted toward its total viewership.
“Volume 2,” released July 1 and containing the final two episodes, will have an additional 28 days tallied — but the two volumes are counted as one season in Netflix’s rankings. In other words, “Stranger Things” needed two bites at the apple to come within striking distance of “Squid Game.” Furthermore, overall Netflix viewership appears to be down quarter-on-quarter, judging by total viewing time across all four of its Top 10 categories . That viewing time was down 4 percent in Q2 versus Q1, which itself was down 11 percent from Q4 of 2021, a recent Piper Sandler analysis found.
Indeed, viewership across Q2 2022 never approached the highs fueled by “Squid Game,” with no individual week in the quarter topping a billion hours streamed. Much the same way that recent theatrical hits like
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