In the United States, streaming captured 34.8% of viewership in July, while cable accounted for 34.4%, and broadcast came in third, at 21.6%.
The Netflix logo is seen on the company's building on Sunset Boulevard in Los Angeles. The streaming giant is one of many platforms that contributed to streaming outperforming both broadcast and cable in TV viewership numbers for July.
Streaming platforms have finally done it. For the first time ever, streaming services captured more viewers than cable or broadcast TV, according toYou may be thinking to yourself that your noble contributions of binging critically acclaimed series meant streaming had surely taken the top spot before now. And you're right – at least partially. Streaming has outperformed broadcast in a single month before, but never broadcast and cable in the same month.
In the U.S., streaming captured 34.8% of viewership in July, while cable accounted for 34.4% and broadcast came in third at 21.6%., maybe it was a general summer couch potato vibe. Either way, audiences spent an average of 190.9 billion minutes streaming content per week in July. That's compared to an average weekly streaming time of 169.9 billion minutes in April 2020.
July also sees a slowdown in traditional TV, with most shows on pause until their fall premieres, and a breakJuly included wins for certain streaming platformsOnly Murders in the Building
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