Stuart C. Reid writes that the LDS Church lost its unique appeal by trying to enter the religious mainstream.
The Brigham Young statue on Temple Square in Salt Lake City on Friday, May 14, 2021.Recently, the KUER radio stationsuggesting that The Church of Jesus Christ of Latter-day Saints is enforcing new policies for on-campus demonstrations and hiring standards for faculty and staff at Brigham Young University.
Reasserting its “distinctive identity and mission” and “being different from the mainstream” was exactly what the church was about from 1961 through 1990, when it experienced for 30 years the most remarkable average annual rate of growth of 5.2%. Growing more robustly than nearly every other Christian denomination during that time.
To achieve this objective, the church intentionally and energetically de-emphasized its uniqueness and the peculiarity of its restored gospel claims and instead highlighted its commonality with the general Christian marketplace. It decided to go along to get along. Not so fast. What the church’s public affairs professionals failed to discern was the criticism and occasional persecution naturally screened out those who would not truly be converted to the restored gospel claims — claims that during the previous 30 years attracted highly devoted converts and solidified the devotion of members because of the criticism and occasional persecution, not in spite of it.
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