Massive Study Finds 'Pre-Bunking' Inoculates People Against Misinfo on YouTube
amount of effort necessary to fact-check every single incorrect thing that gets published online. Alternately, pre-bunking is supposed to prime web users against entireof manipulative tactics or narratives before they ever encounter them in the wild. This means that, regardless of the specifics of a particular viral conspiracy theory, viewers will be mentally armed to fend off that kind of information when it pops up.
“These findings are exciting because they demonstrate that we can scale prebunking far and wide, using ads as a vehicle, and that the pre-bunking videos are effective in an “ecologically valid environment” on social media and outside a controlled lab test,” said Beth Goldberg, Head of Research & Development at Jigsaw, and a co-author of the paper, in a statement to Gizmodo.But if all this sounds very impressive, there are some questions that you can’t help but ponder.
When you look at recent examples of “pre-bunking,” you can see that it hasn’t always gone so smoothly. One of the most prominent instances of “pre-bunking” occurred during the lead up to the Russian invasion of Ukraine, when the State Department controversiallythat Russia was planning to distribute a professionally produced propaganda video that involved pyrotechnics and “crisis actors.
In the wrong hands, pre-bunking could be just another way to guide and shape online narratives—to deploy a whole different kind of manipulation that is all the more noxious because it’s distributed by authoritative institutions rather than just some paranoid goons on the internet.
It’s also the algorithms that govern these platforms that has to be looked at, he said. “They [YouTube] have a big problem with people ending up in these spirals of increasingly low-quality content—thats certainly an issue,” Roozenbeek said, referencing the way in which YouTube tends to send people down. “It’s commendable that, at least on the surface, they’re trying to do something about that,” he said. “What I don’t think would be good...
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