Subway is clearly aiming to challenge growing sandwich chains, including Jersey Mike’s, that offer subs with freshly sliced meat, said a veteran fast-food...
The sandwich-making giant, which ranks among the top 10 restaurant chains in terms of U.S. sales according to Nation’s Restaurant News, has announced an $80 million plan to bring deli slicers to all of its 20,000 domestic locations. As part of the initiative, the chain is introducing a new category of what it calls Deli Heroes subs, such as the Titan Turkey and Grand Slam, that use sliced-at-the-store meats.The sandwich-making giant, which ranks among the top 10 restaurant chains in terms of U.
Previously, Subway’s deli meats were sliced by the company’s supplier and arrived at the restaurants pre-sliced, the company said. “We can’t wait for America to taste the difference and see how far we’ve come on our journey,” said Trevor Haynes, president of Subway’s North American operations. The batch-sliced meats, including turkey, ham, pepperoni and salami, will also be used on other sandwiches the chain offers beyond the Deli Heroes ones.
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