Suitsupply shows why making a good 1st impression is important—even in retail
Sarah Nassauer singing the brand’s praises in a 2011 article reporting on the opening of its first U.S. store in NYC Soho.
Its stores are more than just places to buy clothes; they are the company’s billboards. And the absolute best billboard advertisement for the brand is that tailor shop in every store’s front window. The difference? “We can customize something on the sales floor with an in-store tailor in a hour or up to two-days depending on what needs to be done,” de Jong explains. “Or for only $100 more, we can actually make the product from scratch. You can basically customize everything you see in the store.”
Besides the company’s commitment to brick-and-mortar retail, Suitsupply also challenges the belief that casualization has killed the suit.
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