Kicking off May 15, Sun Bum contest encourages kids between the ages of 5-12 to submit illustrations depicting their ideal day with Sonny, who is Sun Bum’s ape mascot and, according to the brand’s VP of marketing, already a hit among young consumers.
It was precisely this creativity and “irreverent joie de vivre” that inspired Sun Bum’s kids line, and which the brand aims to continue to elevate.
“It’s going to be a multiday event open to the public toward the end of July; we’ve got a billboard outside our office that we’re going to put the art up on, we’ve got custom Sonny trophies — we just want to make these kids feel like they’re the most important thing in our world right now,” said Radebaugh.
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