The Kansas City Chiefs were crowned victorious over the San Francisco 49ers in this year's Super Bowl - and, off the field, big-name advertisers competed for viewers' attention with celebrity-filled, glitzy messages.
Here's a breakdown of the Super Bowl commercials and ads that filled game breaks for the big game between the Chiefs and 49ers on Sunday.The Kansas City Chiefs were crowned victorious over the San Francisco 49ers in this year's Super Bowl - and, off the field, big-name advertisers competed for viewers' attention with celebrity-filled, glitzy messages.
Airing a Super Bowl commercial is no easy feat. On top of the reported $7 million price tag for a 30-second spot during the game, brands enlist the biggest actors, invest in dazzling special effects and try to put together an ad that more than 100 million expected viewers will like - or at least remember.
In typical Super Bowl fashion, an array of companies' adverts were adorned by stars - often with numerous celebrities stuffed in a single spot. T-Mobile, for example, showcased big names like Bradley Cooper, Common, Jennifer Hudson, Laura Dern and "Suits" stars Gabriel Macht and Patrick J. Adams all in one ad for its "Magenta Status" customer appreciation program.
Although star power in Super Bowl commercials isn't new, it did feel especially heightened this year. But the year's ads weren't raining dogs and cats, noted Kimberly Whitler, marketing professor at the University of Virginia's Darden School of Business."Everything old is new again," she said, pointing to successful Super Bowl ads or messages from the past making a return, including ETrade's talking babies.
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