Americans are set to consume 1.45 billion chicken wings this Super Bowl weekend. So says the National Chicken Council. And some of them will be boneless — and thus not actual chicken wings.
" or, slightly more truthfully, "baby-cut carrots." Impossible Burgers are plant-based delicacies that carry many of meat's characteristics without ever having been near an animal. And "Chilean sea bass"? Not a bass at all, but a rebrand of something called a Patagonian toothfish.
"While many wing consumers argue that the wing needs a bone to impart a special taste, the ongoing success of the boneless wings has proven there are plenty of boneless wing diners," Super said in an email. "Most people have no idea where any of this stuff comes from," Kimball says. "You can blame the food companies, but we’re buying it."
"It’s not really wrong, but are we tricking people?" wonders Matthew Read, who teaches advertising at Le Moyne College in Syracuse, New York, after two decades with ad agencies. He hosts a cooking show on local television called "Spatchcock Funk." Christensen, a chemical engineer by day, has been on his wing crusade for years. It began when he was in college, and a group of friends had all just split with their girlfriends. Suddenly they had extra money and time, so they started going to wing restaurants three times a week. He began noticing how many "boneless wings" were ordered with no sense that they weren't what they purported to be. A semi-comedic cause was born.
"Our idea of what a wing is comes from what we’re told we’re eating," says Alexandra Plakias, who teaches at Hamilton College in New York and is the author of "Thinking Through Food: A Philosophical Introduction."
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