Super Bowl LVI Is Poised to Be Biggest Bet Game in Football History

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Sports betting on the upcoming Super Bowl is set to be bigger than ever. As jdeavila explains, that’s thanks to a U.S. Supreme Court ruling and mobile phone betting.

This year’s Super Bowl drew advertisers willing to pay up to $7 million for a 30-second spot. WSJ advertising editor Suzanne Vranica and reporter Paul Vigna break down what to watch for from both new cryptocurrency brands and old regulars like Budweiser.

Photo Illustration: Alexander Hotz/WSJ
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