$12 for a jumbo hot dog? 😳
USA TODAY Sports' Lorenzo Reyes is on-site in Los Angeles to give you his three prop bets that you will want to make ahead of Super Bowl LVI.INGLEWOOD, Calif. – A 25-ounce can of Michelob Ultra is usually a pretty cheap beer to buy from a grocery retailer, costing $3 at Vons and $2.79 at Instacart.
“If you’re talking about a family experience, the NFL is not a family experience,” said Kent Davis, a Bengals fan who bought a can of Bud Light before the game for $13. “You can’t take a family to a game unless you’re wealthy.” Legends didn’t return a message seeking comment. Neither did Anheuser-Busch, which owns the Michelob Ultra brand.
That’s more than double the prices charged by the Atlanta Falcons, which offered $2 hot dogs and 42 cents per ounce of beer.Atlanta has “the lowest concession prices in the industry and also have extremely happy fans,” said Eric Anderson, marketing professor at Northwestern University. “When they hosted the Super Bowl , they kept the same 'Fan First’ prices.
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