Super Bowl ad synch report: Sony leads publishers as marketers tap feel-good tracks and '90s nostalgia.
, senior vp of music for advertising for UMPG, which represents the Jordan and Kelis tracks and suggested them to the brand’s music supervisors. “There have been a few sentimental commercials, but the vast majority have trended towards humor — and music can be such an important aspect of creating that mood.”, senior vp of sync and creative services for Warner Chappell Music, whose synchs at this year’s Super Bowl include‘s “What’s My Name,” for a Downy spot starring Danny McBride.
That means lots of feel-good tracks, many of which were released in the ‘90s – from “What’s My Name” and “This is How We Do It” to a
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