It's the Super Bowl this weekend! 🏈 Crypto exchanges are taking the opportunity to advertise their platforms in front of millions of people 📻
dot-com companies paid an average ofFast forward to now, and big brands need to shell out a jaw-droppingIt could be argued that the sheer number of crypto ads may overwhelm viewers tucking into chicken wings and beer for the showdown between the Cincinnati Bengals and Los Angeles Rams.
The Super Bowl is the biggest sporting event in America, and what remains to be seen is whether the deluge of adverts will have an impact on the markets.boost in word-of-mouth impressions for ads that run a TV spot — accompanied by a huge spike on online searches. However, previous studies have indicated that this doesn't necessarily translate into a boost in sales.
The exchange has enlisted the help of Miami Heat forward Jimmy Butler ahead of the Super Bowl. In a video posted on Twitter earlier this month, he said:
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