A super PAC backing Sen. Tim Scott (R-S.C.) will spend $40 million on television and digital ads – a move intended to capture the attention of GOP donors who are trying to assess which campaign will have lasting power as Florida Gov. Ron DeSantis falters.
The super PAC, called Trust in the Mission, reported raising $19.28 million, with $15 million cash on hand, during the most recent filing period which stretched from April until the end of June.Scott’s official campaign is also spending heavily on television ads. Upon launching his candidacy in May, Scott announced a $6 million ad buy in Iowa and New Hampshire. The campaign raised nearly $5.9 million in the second quarter, with $21.
Scott is polling in the single digits in national polls. The spending by the super PAC is aimed at boosting the name recognition and favorability of the South Carolina Republican, who is running on an optimistic message as well as his Christian faith. The ad buy is also subject to change. Scott and the Trust in the Mission PAC have been among the top spenders so far in the presidential campaign, according to AdImpact data. Trust in the Mission has spent nearly $5.9 million placing ads, while Scott’s official campaign has spent the same amount.
The pro-Scott super PAC already has a $7.25 million television and digital ad buy that started in May and runs through Labor Day, on Sept. 4. The $40 million commitment will begin immediately after.“This initial ad reservation allows us to lock-in the best inventory, times and locations at the lowest cost for any outside group in the 2024 race,” Trust in the Mission PAC co-chair Rob Collins said in a statement.
So far, MAGA Inc, the super PAC aligned with former president Donald Trump, has spent $19.5 million on television ads since January, according to AdImpact. Meanwhile, Never Back Down, the super PAC aligned with DeSantis, has spent $14.7 million in that time frame, per AdImpact.
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