In case involving a California man, Supreme Court rejects trademarks that rely on a person's name, including former President Trump.
The Supreme Court on Thursday turned down a California attorney's bid to trademark the phrase 'Trump Too Small' for his exclusive use on T-shirts. The justices said trademark law forbids the use of a living person's name, including former President Trump. The vote was 9-0. Trump was not a party to the case of Vidal vs. Elster, but in the past he objected when businesses and others tried to make use of his name. Concord, Calif.
Legally he was free to do so, but the U.S. Patent and Copyright Office denied his request to trademark the phrase for his exclusive use. When he appealed the denial, he won a ruling from a federal appeals court which said his 'Trump Too Small' slogan was political commentary protected by the 1st Amendment. The Biden administration’s Solicitor Gen. Elizabeth Prelogar appealed and urged the Supreme Court to reject the trademark request.
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