Sure, 'Max' sounds dumb, but HBO Max needed a reboot
I also bet that Zaslav and crew talked to plenty of advisors and focus groups who made it clear that HBO would never be considered as family-friendly as Disney. A cautious parent may not want to subscribe to an HBO service, even if it was the only way to watch a new Discovery series for kids. As one WB executive pointed out, the company used to see double-digit shares of kids programming across their many networks, but that's"virtually disappeared" in the streaming era.
Of course, WB is also trying to"optimize monetization" by raising the subscription cost for 4K viewers. If you want to seemovie in 4K, you'll need to spend $4 more for Max's"Ultimate tier." That's similar to Netflix's 4K strategy, so it's not entirely surprising, but it's still annoying.
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