For Variety VIP+ subscribers: Exclusive survey reveals how readily consumers are adopting the new ad-supported streaming plans
the streamer is “pleased with the growth that we’re seeing” in the ad-supported tier.
Indeed, across the board, the majority of streaming users said they would be making no changes to their current slate of services, with nearly equal proportions saying they had no immediate plans to add, drop, or downgrade any subscription. This climate may explain the low numbers of Netflix and Disney+ users downgrading to ad-supported plans so far; many consumers still seem willing and able to pay premium prices for these services.
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