Summer is in the air, cigarette smoke is not, in Sweden’s outdoor bars and restaurants.
As the World Health Organization marks “World No Tobacco Day” on Wednesday, Sweden, which has the lowest rate of smoking in the Europe Union, is close to declaring itself “smoke free” — defined as having fewer than 5% daily smokers in the population.
“We like a healthy way to live, I think that’s the reason,” said Carina Astorsson, a Stockholm resident. Smoking never interested her, she added, because “I don’t like the smell; I want to take care of my body.” “We were early in restricting smoking in public spaces, first in school playgrounds and after-school centers, and later in restaurants, outdoor cafes and public places such as bus stations,” said Ulrika Årehed, secretary-general of the Swedish Cancer Society. “In parallel, taxes on cigarettes and strict restrictions on the marketing of these products have played an important role.”
Swedish snus makers have long held up their product as a less harmful alternative to smoking and claim credit for the country’s declining smoking rates. But Swedish health authorities are reluctant to advise smokers to switch to snus, another highly addictive nicotine product. “It’s part of the Swedish culture, it’s like the Swedish equivalent of Italian Parma ham or any other cultural habit,” said Patrik Hildingsson, a spokesman for Swedish Match, Sweden’s top snus maker, which was acquired by tobacco giant Philip Morris last year.
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Sweden close to becoming first 'smoke free' country in Europe as daily use of cigarettes dwindlesAs the World Health Organization marks “World No Tobacco Day” on Wednesday, Sweden, which has the lowest rate of smoking in the Europe Union, is close to declaring itself “smoke free” — defined as having fewer than 5% daily smokers in the population.
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