The company announced a pilot of a new subscription service, called sweetpass, in which customers purchase a $10 subscription and get $3 off their orders within 30 days of that purchase
Divide And Conquer: How Ross Franklin Turns Pure Green Into A Cold Pressed Juice Empire By Leveraging Leaner Infrastructure And Crowdfunding
“We have a customer base that eats Sweetgreen every day. There are few cuisines and restaurants that you can have that variety and healthy aspect where you can do that. We think there’s a big opportunity for us with this,” Shlossman said. The chain’s focus on digital has paid off. Through Q3, 68% of its sales came through digital channels and 47% of those sales were through the brand’s native digital channels. Its digital prowess has generated confidence for growth from Cowen analysts who note that the digital mix of sales is even higher in Sweetgreen’s new stores, “which facilitates a stickier guest relationship and aides data collection.
Shlossman adds that the ultimate goal is to create a program that can target promotional offers based on individual customers’ use of the brand, which will get them to come back more often.
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