Sweethearts are the best Valentine’s Day candy because they are impossible to love, writes BinduBansinath
Absolutely ruthless. Photo: NoDerog/Getty Images For some, 2019 was a year without love. For everyone, it was a year without Sweethearts, the chalky little hearts printed with the pleas of would-be lovers. I don’t think anyone really missed them, if anyone even noticed they were gone in the first place. For one thing: These are grim times, and there are bigger problems to worry about. For another thing: There are other versions of what is essentially the same candy.
Since 1901, the New England Confectionery Company — Necco — purveyed a number of questionable but very American drugstore classics: the Necco Wafers of wartime, the taffy-centered Clark Bars of any time. And, of course, Sweethearts, the definitive capitalist icon of Valentine’s Day.
Open a pack of Sweethearts now, and the notes are as uneven as the ways in which we love. Some are effusive, blotted with red ink; some are printed tidily, with full sayings; some misprinted hearts contain only partial thoughts. Others are reticent and contain no note at all. I truly love the inconsistencies, and I hope they never get fixed.
Sweethearts absolved me from these anxieties. At some point, while trailing behind my mother inside the pinkish fluorescence of a drugstore, I had the impulse to load the cart full of Sweethearts. I filled out all the TO and FROM blanks on the back of the box in red Sharpie. The next day in class, I handed out the candy instead of cards. I don’t know how much anyone liked receiving them, though I certainly liked giving them.
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