Keep the un-carrier from selling your data.
. The program allows third-party marketers to buy T-Mobile customer data and centers around a key piece of information that it has unique access to: what apps you use.
Customer data is anonymized, and it’s pooled together with others of similar interests and behaviors, so companies can’t buy a specific user’s app history. Still, it’s creepy. The company’s advertising segment , with the phrase “Apps speak louder than words” splashed across the top of the page. It also invites prospective clients to “leverage app insights, the strongest indicator of consumer intent.” That’s gross. Thankfully, you can opt out.
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