Taco John’s, the regional chain that has “Taco Tuesday” trademarked, has announced that it’s ending its fight in defending the phrase and will “abandon” it because it doesn’t want to pay the legal fees that come with a fight against Taco Bell
“We’ve always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn’t feel like the right thing to do,” Taco John’s CEO Jim Creel said in a statement Taco Bell filed a petition in May with the US Patent and Trademark office to cancel the trademark owned by rival Taco John’s for 34 years because Taco Bell claims the commonly used phrase “should be freely available to all who make, sell, eat and celebrate tacos.
is a nonprofit organization that “supports restaurant workers with children by providing financial relief when either the employee, spouse or a child faces a life-altering health crisis, injury, death or natural disaster,” Taco John’s explained in a statement. Taco Bell didn’t immediately respond for comment. Taco John’s has owned the trademark in every state except New Jersey since 1989.
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