Taco Bell is letting its customer base vote between the discontinued Enchirito and Double Decker Taco to determine which item should be brought back for a limited time.
"On the heels of the love and passion we saw for Mexican Pizza, we wanted to continue elevating the voices of our most loyal fans by giving them exclusive access to a uniquely digital experience that fosters brand love," said Sean Tresvant, chief brand officer atTaco Bell is hosting a first-ever customer vote on discontinued menu items on the Taco Bell app. Fans have until Thursday, Oct. 6, 2022, to vote between the Enchirito and Double Decker Taco .
"Nobody gets Taco Bell more than our community so we're thrilled to empower them with this in-app voting experience that allows them to have a direct impact on our menu," Tresvant continued. The Enchirito – a soft flour tortilla loaded with seasoned beef, beans, onions, red sauce and melted cheddar cheese – was first introduced in 1970, and it was available until 2013.Taco Bell's Enchirito is a ‘Mexican-inspired fusion’ that's made with a soft flour tortilla, seasoned beef, beans, sliced onions, red sauce and shredded melted cheddar cheese.
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