The pass costs around $10 a month, depending on the location.
chain reported U.S. same-store sales growth of 5%, falling short of Wall Street's high expectations. Taco Bell is typically the top performer of Yum's portfolio.
The chain has struggled to recover late-night and breakfast sales throughout the pandemic, but it relaunched breakfast in August. The subscription program will likely encourage more frequent visits from customers, who might choose to order additional items with their subscription taco.and saw measured success. According to Taco Bell, 20% of customers who purchased the pass were new to the chain's rewards program. Another 20% of consumers renewed their pass for a second time.
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