More Taco Bells serving alcohol are on the way.
Taco Bell is adding to the number of fast casual-style Cantinas it operates in the dual effort to expand in urban areas and turn the quick-service Mexican chain into a $20 billion brand.
See:Taco Bell will try paying some manager $100,000 a year – but In-N-Out Burger already pays managers $160,000 “Over the last five years as we built Cantinas, the strategy was how do we become more flexible with our formats to go places where we can’t go with a drive thru?” Grams told MarketWatch.Already, the Cantina has arrived in Las Vegas, which is the busiest Taco Bell restaurant in the world, covering two stories and including a wedding chapel. Then there’s the world’s smallest Taco Bell, a Cantina in Newport Beach.
For instance, Taco Bell could try an all-plant-based menu at one, or a gaming experience at another. If it doesn’t work, the format is meant to be flexible enough to shift based on consumer demand, Grams said.
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