The collection features almost 40 new travel-focused products — so consider yourself OOO!
“Our guests find a lot of joy in traveling, and we’re thrilled that our new luggage owned brand offers them a high-quality assortment at Target-only prices, helping us fill a white space within the category,” said Julie Guggemos, Target’s senior vice president and chief design officer in a press release.
“Open Story truly represents the magic of Tar-zhay and the power of our owned brands, and we hope all of our guests will love using these items during the busy spring travel season and for years to come.”Currently, the items are available in colors like champagne, wrought iron, olive, black, violet, cedar and tan, though the brand says that more colors — and more products — will be rolling out throughout 2020.
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