Civil rights groups chided the company on Wednesday for caving to anti-LGBTQ+ customers who tipped over displays and expressed outrage over gender-fluid...
Now it risks losing that status after removing some LGBTQ+-themed products, and hiding Pride Month displays in certain Southern locations, in response to online complaints and in-store confrontations that it says were a threat to employees’ well-being.
“Target should put the products back on the shelves and ensure their Pride displays are visible on the floors, not pushed into the proverbial closet,” Human Rights Campaign president Kelley Robinson said in a statement. “That’s what the bullies want.” Allen Adamson, the co-founder and managing partner of the marketing firm Metaforce, said Target should have anticipated the backlash and varied the products it sells by region in the first place.
It was among the first to showcase themed merchandise to honor Pride Month, which takes place in June, and it has been out front in developing relationships with LGBTQ+ suppliers.
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