Kevin O’Leary suggested much of the furor was intensified by how fast the news of Target’s behavior spread on social media.
geared toward the transgender community led to nationwide outrage.
O’Leary suggested much of the furor was intensified by how fast the news of Target’s behavior spread on social media — adding that many corporate boards don’t always take into account the power of viral word-of-mouth. “We almost need a new committee on boards. We have committees for risk… compensation — We’ve got compliance committees. We need a communications/media committee to advise the rest of the board who don’t even have Twitter accounts or don’t have Facebook or don’t use LinkedIn.”
O’Leary said many boards still don’t understand the “risks inherent” of what they’re doing in an age of instantaneous social media communication.O’Leary concluded that diversity officers will continue to be part of corporate boards, and that the issue is what they are doing with their power and their appropriations.
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