Target has faced an intense anti-LGBTQ+ backlash against its Pride collection.
Foot traffic was up at Target Corp. stores last month despite the recent anti-LGBTQ+ backlash against the company’s Pride collection, according to location-intelligence company Gravy Analytics.
While Target TGT has come under intense pressure over its Pride collection, foot traffic to the company’s stores between April 30 and May 27, 2023 increased 69% compared with the same period last year, Gravy Analytics’ data show. For the week of April 30, 2023, Target saw 7.79 million daily visitors, which increased to 7.92 million daily visitors in the week of May 7, according to Gravy Analytics. For the week of May 14, Target had 8.54 million daily visitors, which rose to 8.
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