Growing demand for vinyl, along with manufacturing delays, is boosting albums by Taylor Swift, Olivia Rodrigo and more back up the charts months after release.
, pushed back their release dates so they could put out vinyl that day. “I was just like, ‘I love vinyl, and I know loads of people buy vinyl,’” says Blake, whose albumwas originally due Sept. 10 but instead came out Oct. 8. “I think fans are a bit disappointed when vinyl takes another three months to come.”has released albums online quickly so its music could address a moment -- then made physical products available later.
Manufacturing delays won’t be solved soon: One plant that mostly serves indies is booked through next summer. Could a strategy that sprang from a shortage stick around? “We have to have these very real conversations with management, saying, ‘What’s important to you?’” says Gill. “ ‘If you’re trying to line everything up, what does that chart position mean in the big scheme of things, and how does that affect everything else that you’re doing?’” In other words, he continues, “if we cannot make that vinyl release, how do we turn that negative into a positive?”
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