The concert movie earned between $95 million and $97 million in North America, AMC Theatres said.
Taylor Swift attends the"Taylor Swift: The Eras Tour" Concert Movie World Premiere at AMC The Grove 14 on October 11, 2023 in Los Angeles, California.Movie theaters turned into concert venues this weekend as Swifties brought their dance moves and friendship bracelets to multiplexes across the country. The unparalleled enthusiasm helped propelto a massive, first place debut between $95 million and $97 million in North America, AMC Theatres said Sunday .
Swift, who produced the film, went around the Hollywood studio system to distribute the film, making a deal directly with AMC, the largest exhibition company in the United States. With her 274 million Instagram followers, Swift hardly needed a traditional marketing campaign to get the word out.earlier this week in Los Angeles.
Elizabeth Frank, the executive vice president of worldwide programming and chief content officer for AMC Theatres, said in a statement that they are grateful to Taylor Swift. Michael O’Leary, CEO of the National Association of Theater Owners said in a statement the moment was, “Another landmark weekend for cinemas.”
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