Taylor Swift’s ‘The Man’ is the single—and video—‘Lover’ deserved
NEW YORK, NEW YORK - DECEMBER 13: Taylor Swift performs during the 2019 Z100 Jingle Ball at MadisonYou would be forgiven for losing track of all the high-profile music videos that came out in the last 36 hours. Between new efforts from BTS, Harry Styles, Lady Gaga, Taylor Swift, J. Balvin and Doja Cat, there’s a lot of new footage to consume.
More ridiculous, gender-specific hijinks ensue: manspreading and puffing a cigar on a crowded subway, berating business associates while partying with a flock of gorgeous models on a yacht, earning the adoration of strangers for showing a modicum of interest in a child at the park. It’s all exaggerated and cartoonish in a self-aware way, an attitude that characterizes Swift’s most memorable videos. Obviously, not every man acts like her character; that’s not the point.
With “The Man”—both song and video—Swift strikes the perfect balance of gravity and accessibility. Musically, it’s light years ahead of’s first single, the nonsensically childish “ME!”, and its message lands much better than “You Need to Calm Down,” which was criticized as an insincere display of allyship upon release.
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