Fans are going all-out, reviving local economies as they flock to see the superstar this summer. 🎤💰
had record-breaking numbers of occupied hotel rooms during Eras Tour weekends. And the Federal Reserve Bank of Philadelphia said that May was the City of Brotherly Love’s best month for hotel revenue since the start of the pandemic, in large part thanks to Swift’s stopover in the city.
In terms of hard numbers, Cincinnati saw spending related to the Eras Tour reach about $48 million, according to the city’s tourism office. “She is a powerful force,” Julie Calvert, the CEO of Visit Cincy, toldWhile some of the economic bump has been a natural byproduct of people traveling to see Swift, some businesses are going all-out trying to attract Swifties.
Swift’s U.S. tour will come to an end in just a couple of weeks, but it seems like her economic power will extend to upcoming international stops: Air New Zealand said it’s experienced a “Swift surge” in people booking flights to Australia for her February shows. In fact, the airline added an extra 14 flights to meet demand.
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