Recurate is a technology platform that allows brands to get in on the ground floor with their own full-integrated resale capability on their ecommerce sites.
“Recurate was founded to easily and seamlessly integrate resale into every commerce experience, increasing our brands’ sustainability, customer loyalty and revenue,” Siegel said in a statement.
Unlike buy-back programs where the brand receives inventory from sellers, processes, warehouses and ultimately ships it to the next buyer, Recurate supports peer-to-peer resale. Recurate solves for one of the weaknesses in the peer-to-peer model: authentication. It vets all listings and provides digital ID authentication. Its customer support team also handles queries and disputes.
“In the branded resale model, there are so many opportunities to deepen the connection between the brand and the customer story and to build a community,” Griffin shared with. “That’s where we see branded resale fitting into the larger business these brands are developing.”
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