The week in May when TV networks traditionally unveiled programming plans was decidedly muted this year, both to the continued growth of streaming and uncertainties caused by the Hollywood writers strike.
For decades, the week in May when television executives revealed what new shows were coming and which old ones were going spoke to the power and influence that ABC, CBS, NBC and Fox had over popular culture.
Johnny Carson announced the end of his late-night run at an NBC upfront. So convinced they had a hit, ABC showed advertisers the entire pilot episode of “Modern Family” one year . CBS rewarded advertisers with the Who in a private Carnegie Hall concert.Sign up for NBC Philadelphia newsletters. “With the writers strike and everything, there wasn't a whole lot of excitement about the upfronts this year,” said Alan Wolk, co-founder of TVEV, a media consulting business.Networks tried different strategies to deal with uncertainties caused by the strike. Generally, television programs begin preparing new episodes for the fall starting in about a month, but there have been no contract talks since members of the Writers Guild for America went on strike May 2.
But very few new or returning broadcast shows have done the same. If the strike lasts into the summer, look for CBS, for example, to offer expanded versions of shows like “Survivor,” “The Amazing Race” and “Big Brother,” prime-time versions of game shows like “The Price is Right” or “Let's Make a Deal,” and reruns of scripted shows from previous years.
Across the networks, executives put off deciding whether to reject pilots of several proposed new shows or order a full season of episodes, calls that are usually made by May. The future of some current programs — “American Auto,” “Grand Crew” and “Young Rock” on NBC, for example — are up in the air, too.
With television viewers, and media conglomerates, increasingly turning their attention to streaming services, the future for broadcast TV may lie in schedules consisting primarily of live sports, reality games like “The Bachelor,” game shows or news programming.
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