Telfar Clemens drew thousands of fans to the Rainbow shop in downtown Brooklyn on Sunday, all in pursuit of his cult shopping bag.
Thousands lined up for the chance to buy a maximum of five bags in their size and color of choice. Up to 100 shoppers were allowed in the store at a time in 10-minute intervals, initiating a kind of Supermarket Sweep frenzy as soon as they crossed the threshold. Clemens himself spent the afternoon waving to his fans in line from Rainbow’s upstairs window.
“Just the fact of even having this in a Rainbow — if you are from a certain area, you know that’s where you go for your fashion. To have it here is so monumental — it’s for an everyday girl who is also a material girl,” she added. “Rainbow is something in our neighborhood, people shop here and it’s very inclusive for people who live in New York. For me this just symbolizes inclusivity. Rainbow is like Fashion Nova but it’s a [physical] store, so it’s actually really nice,” she said.
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