Find hot holiday toys for every age in our 2023 Best Toy list.
When it came time to put together a list of the best toys of the year — Good Housekeeping's 16th time around — we had a few goals in mind. First, to ensure that we considered every aspect of the play experience, from taking the toy out of the box — is it easy? is the package sustainable? — through how well it would hold up after heavy use.
The experts at the Good Housekeeping Institute reviewed every product submitted for the program, reviewing industry-standard testing documentation as well as getting hands-on with all aspects of the toy, including the unboxing, assembling, and play experiences. In addition, experts perform supplemental in-lab and at-home testing.
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