Clay modeling is still the main way to develop shapes in the automotive and motorcycle industries. A lot of people think that computers or AI have taken over, but it couldn’t be further from the truth.
It all sounds so simple: A loping V-twin engine coddled tightly by frame rails, mounted in between two suspended wheels and topped by a tank and, in most cases, a single saddle. The reality of the all-new 2025 Indian Scout, of course, is much more complicated.
“The use of automotive clay was a very American thing. It started way back in the '20s actually, but I think it got big in the '30s when Harley Earl went to General Motors,” Stenegard told us."He brought clay with him.” It’s not that computer-aided design techniques aren’t useful, however. “Doing the details, that’s where CAD is superior,” Stenegard told us. “Badges, triple trees, wheels. … Today, those details — that’s where we use the computer power, the modeling.”
Just as interestingly, Stenegard and his team didn’t just rely on old-school techniques. They were also inspired by classic American car designs.
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