For Instagram makeup guru and activist mattjbernstein, his body is the canvas: “When I deliver those messages directly on my skin, there’s added impact because I’m really taking ownership of what I’m saying; it’s on my body”
tweets, news article clips, and videos to explain the timely stories that inspired his look of the day. His unique take has earned him almost 200 thousand followers in the past year.
“I want to have a laugh with people who follow me, but I also want to keep people updated with current events and news,” he tells MTV News about the overall vibe of his profile. But it’s become so much more than that to both Bernstein and the hundreds of thousands of people who support his work. The artist’s foray into makeup began in the mid-2010s, when he was attending high school in a conservative area of New Jersey. And while he favors the Morphe x James Charles, ColourPop Pride, and Nix Ultimate Brights palettes nowadays, his first beauty look was DIY: He used Wite-Out to paint French tips on his nails. Soon after, with his friends’ encouragement, he was experimenting with eyeliner and eyeshadow.
Now, he spends two-plus hours per day on the makeup he showcases in each Instagram post, in addition to another two or three hours photographing and prepping his work for upload. The simplicity and accessibility of Berstein’s images — which, he says, are not heavily edited — are a conscious choice. “When I deliver those messages directly on my skin, there’s added impact because I’m really taking ownership of what I’m saying; it’s on my body.
Makeup has long been utilized by the LGBTQ+ community and is integral to the movement’s politics of resistance. Glitter is a symbol of queer identity with a
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