Viewers’ negative reaction to the artificial intelligence used to create the series’ title sequence proves this was a missed opportunity to do something valuable with the tech.
That’s just a handful of examples of the breadth of interesting, ethical, and downright cool applications AI is being used for. And what’s important to remember is that none of this is new. Sincere students of AI understand that AI is at its best when it augments us or makes things possible, a la the use of it innew. This fear is driven by people who see it as a way to cut corners and save money, to the detriment of both workers and, in Disney’s case, viewers.’s title sequence worse.
Just because companies like Disney are getting caught in the hype cycle that’s developed around iterative AI doesn’t mean we should write off AI altogether. Yes, we can recognize’s title sequence and the precedent it sets for what it is: gross, cynical, and very on-brand for Disney, if we’re honest. We can rail against it and push back against what is the use of a morally ambiguous model of AI.
Bad faith applicators of AI try to persuade us to love the bomb, driven by the understanding that this is all trendy ephemera. The grift, like all grifts , is already crumbling under its own gravity.
Be optimistic, please—though perhaps tinge that optimism with caution for now, because for all the amazing things AI can do, Disney chose to use it to make this terrible opening for
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