The Andy Warhol Museum is building a $60 million, six-block ‘Pop District’ in an attempt to turn Pittsburgh into a cultural hub:
“The goal of this project is to make sure the next Andy Warhol doesn’t have to leave Pittsburgh to become Andy Warhol,” Sam Reiman, director of the Richard King Mellon Foundation, the new district’s lead funder, said in a. “The Warhol team’s innovative strategy will make Pittsburgh a national leader in creating new cultural models for American cities.… and a magnet to attract and retain young creative talent.
The Warhol Museum also plans to expand Warhol Creative, the workforce development program for young people that it launched in September. Participants will learn skills for the digital economy by working on social media content and other creative projects. The museum aims to work primarily with BIPOC, LGBTQ, and immigrant workers. Longterm, the goal is to create $1 million in annual income for creative talent.
The Pop District will start just across the Andy Warhol Bridge from Pittsburgh’s existing Cultural District, and has reportedly been endorsed by the city and state, as well as local community groups.“[It’s] a totally new concept of what a museum can be,” David K. Roger, president of the Henry L. Hillman Foundation, a donor to the district, told theEnvisioned as a two-phase project over the next 10 years, the district comes with a projected $60 million price tag.
In phase two, the Warhol Museum and its three sister institutions in the Carnegie Museums of Pittsburgh will oversee a capital campaign to build a new live performance venue with a concert hall. Construction is set to begin in 2024, on the site of what is now a parking lot. Six architecture firms are in conversation to design the venue, which will seat 1,000 and provide an important revenue stream for the museum through event rentals.
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