The emerging marketplace of consumer-initiated lab testing may be worth more than $2 billion by 2025, according to Quest Diagnostics.
The at-home testing market is bigger than just Covid tests, and it's bigger than over-the-counter pregnancy tests.
"We have experienced over 100% growth in 2021 over 2020," Everly Health CEO Julia Cheek told CNBC. Everly Health provides at-home lab testing through Everlywell.Tests can calculate anything from fertility to STDs using the same testing infrastructure built by the likes of diagnostics companies as well as some of the top laboratories in the nation.
Vechery started Modern Fertility after realizing getting her own fertility information proved more difficult than she thought it would be. Her OB-GYN wouldn't order a panel of hormone testing. "That was totally unexpected to me, and so we really wanted to bring this to market in a way where we could provide access for as many people with ovaries as possible," she explained of her experience and Modern Fertility's mission.
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