The Jan. 6 premiere of long-running ABC unscripted series TheBachelor nearly doubled its initial audience after five weeks of multi-platform viewing, according to figures from Nielsen and the network
The Jan. 6 premiere of the long-running ABC unscripted series nearly doubled its initial audience after five weeks of multi-platform viewing, according to figures from Nielsen and the network. It also gathered more than twice as many viewers in the key ad demographic of adults 18-49 and marked the show's most-watched episode in two years — since the 2018 season debut.
The show's season premiere drew a 1.9 rating in the 18-49 demo and about 6.1 million viewers for its first airing, improving to 2.4 and 7.52 million after three days of delayed viewing as measured by Nielsen . Even within those three days, people who watched on digital platforms had a noticeable effect on ratings. Adding them to the Nielsen three-day figure gaveWith a week of delayed and digital viewing, the premiere rose to a 4.21 in the demo and 10.6 million viewers.
The 12 million multi-platform viewers over 35 days is a 19 percent improvement on last year's premiere, which had 10.1 million viewers after five weeks. In both total viewers and adults 18-49,Nielsen's 35-day ratings, meanwhile, put the season premiere at a 2.7 rating in adults 18-49 and 8.1 million viewers. That means got 46 percent of its 35-day 18-49 rating and about a third of its total viewers from digital platforms.
Those figures track with some of the other multi-platform data networks have released. The percentage of's total 35-day viewing that comes from nonlinear sources is in line with that of the season premiere for fellow ABC stalwart
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