Shop the best new spring fragrances
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Creating a perfect spring fragrance is no small feat. Tasked with encapsulating a period of rebirth, renewal, and hope, the season’s fragrances have a lot to live up to. They must be sweet without becoming cloying, refreshing without being too severe, and flower-laden while still appealing to those who’ve banished the blooms. In the past, having so many boxes to check led perfumes to play it safe, but 2022’s new launches aren’t gunning for mass appeal.
Regardless of their concept, these perfumes push boundaries. Whether their scent's core concept focused on the classicism of rose or rarities like sustainably sourced cacao from the mountains of Peru, perfumers went the extra mile to deliver an authentic experience. Drawing inspiration from myths, the lives of fashion legends, or even the local bakeshop, they took pains to imbue their creations with soul.
As such, spring 2022's lineup of perfumes from niche houses, designer brands, and local artisans evoke an emotional response. The right scent can bring back a memory from childhood, remind you of a favorite book, or make you smile. The season's finest manage all that, and they smell pretty damn good too.Never underestimate the simple pleasures.
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