The logistics, benefits, and people of direct-to-consumer oysters.
” for $70, plus shipping. According to Jimmy Bloom, captain and owner of Copps Island, the order process is designed to ensure customers are receiving the highest quality shellfish. “Oysters come right out of the water and are put directly into ‘ice down’ tanks,” he says. “We get an order that comes in online, they're immediately packaged into a styrofoam cooler with ice packs, and they ship overnight.
Despite its thoughtful process, online sales are only a small part of Copps Island’s business. Like most oyster companies, the majority of their revenue comes through wholesale distribution. For Copps, this means sending truckloads of oysters to distributors in Boston and New York—that are then sold to fish markets, restaurants, and bars—every day. Per Jimmy, because of packaging and shipping costs, online sales are “really not a money maker for [them].
While Chris admits that the packages may differ in size, the materials are always the same. The biggest development they’ve had recently? Saying goodbye to styrofoam. “We're now working with 100 percent recyclable insulation for the packaging,” he says. “The recyclable liner just kind of folds up and you can put it in your recycling bin as opposed to having to deal with the big [styrofoam] box.
To ensure that oysters from other farms remain of high quality, Island Creek runs trucks daily throughout the Northeast, linking small farms to its own shipment centers around Boston and New York City. While the sprawling logistical network is complex and surely demanding, for Chris there’s no other option. “We go and find these people. We have to be there for them,” he says.
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