Editor’s note: Dade Hayes and Jonathan Bing are co-authors of Open Wide: How Hollywood Box-Office Became a National Obsession. Hayes is Deadline’s Business Editor and Bing is Chief Communicat…
, about a battle at the multiplex on the weekend of July 4, 2003, for the hearts, minds and dollars of the American public. In some respects, nothing has changed.
The showdown that July weekend two decades ago pitted pink against black, and a sparkly self-actualized blonde heroine against a grim avatar of thermonuclear war. It wasn’t Margot Robbie and
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